The London-based SaaS retail technology platform powers digital in-store experiences for offline retailers
Mercaux will use the investment to accelerate its commercial international growth and enhance its technology
Nauta Capital, a pan-European VC focused on capital-efficient software companies, leads the round
London, 13th November 2018 – Mercaux, a retail technology company transforming the in-store retail experience, has today announced closing a £3.5 M series A investment from Pan-European VC firm, Nauta Capital.
Founded in 2013, Mercaux enables the digital transformation of retailers’ physical stores by bringing powerful technology in-store and into the hands of salespeople. The company’s core technology enables large scale rapid deployment of rich digital functionality in the offline environment to drive better business performance, as well as creating a personalised customer experience.
Featuring a mobile sales assist application that allows real-time catalogue and inventor check, styling ideas and inspiration, access to customer profiles, as well as a data portal for the retailer’s HQ and a self-service kiosk, retailers benefit from a robust platform resulting in double-digit [8-15%] increase in-store and online sales and increased sales people efficiency by 20%.
Tapping into the large-scale digital transformation of the retail industry estimated to be worth $4trn, Mercaux serves mid to large multichannel retailers across fashion, sport, and beauty segments. Since inception, the UK-based company has gained significant commercial traction with the likes of Karen Millen, French Connection, United Colors of Benetton, Nike and Under Armour as existing customers. Currently, Mercaux’s platform is used more than 100,000 times per day and deployed in more than 250+ stores around the world.