BOSTON, Jan. 16, 2018 — Connected2Fiber, provider of the leading SaaS platform used by B2B connectivity providers to manage and transform market data, announced today that it has closed $8 million in additional funding from Ascent Venture Partners, Nauta Capital, NXT Ventures and Osage Venture Partners.
The Series A round follows a period of sustained and rapid growth for Connected2Fiber over the past two years, as location management and marketing has increasingly become a must-have for modern marketers in the connectivity industry.
Founded in 2015, Connected2Fiber empowers network operators to visualize, manage and engage their market through a purpose-built SaaS platform, The Connected World, that accelerates revenue, engages B2B buyers through the funnel, and unleashes growth. Its location management platform easily enables sales and marketing teams to see serviceability and create OnNet and NearNet building lists in the data formats required by their customers and partners, and directly integrates into top procurement tools – all without the need for developer resources.
“Network operators are under tremendous pressure to meet increasingly aggressive business goals – the old playbook is not getting it done,” said Ben Edmond, CEO and Founder of Connected2Fiber.
“In a buyer-centric world, B2B sales and marketers need to identify the optimal sales targets, deliver dynamic B2B and location intelligence, and extend their serviceability information into the buying process with their prospects. Connected2Fiber’s platform, The Connected World, makes that vision a reality for network operators who are connecting millions of locations to create billions of dollars in the pipeline through our automated workflow engine on our platform and with our API stack, accelerating revenue through better targeting and participation.”
The investment will be used to support Connected2Fiber’s strategic growth initiatives, including accelerating product development and innovation, sales growth, and the expansion of our strategic customer success team.
Connected2Fiber has already achieved a number of important successes:
“We are thrilled to help drive Connected2Fiber’s incredible growth and look forward to working closely with Ben and his team to capitalize on their many opportunities,” said Matt Fates, General Partner, Ascent Venture Partners. “In short order, The Connected World SaaS platform has gone from initial customers to become a cornerstone for successful B2B sales and marketing teams at companies of all sizes in the connectivity industry. Connected2Fiber is the “next generation playbook” for connectivity B2B marketers and rightfully recognized as the emerging platform of choice.”
Connected2Fiber empowers network operators to create, standardize, enhance and share location serviceability, accelerating leads through the funnel, and unleashes growth. Connected2Fiber’s visual interface allows sales teams and B2B marketers to target the best locations with the full perspective of serviceability, demand and competitive dynamics. Seamlessly integrated with the rest of their sales and marketing technology stack, B2B marketers gain critical insights to better allocate their marketing resources and increase participation with their prospects in The Connected World. Backed by Ascent Venture Partners, Nauta Capital, NXT Ventures, and Osage Ventures, Connected2Fiber mission is to catalog the world’s connectivity networks with location and demand context in an effort to help network operators accelerate their go to market investment. Visit Connected2Fiber on the web at www.connected2fiber.com or follow on Twitter @connected2fiber.
Ascent Venture Partners is dedicated to investing in innovation for the enterprise. In backing more than 100 early-stage, emerging technology companies, Ascent has remained committed to its mission of partnering with exceptional entrepreneurs striving to build innovative market leaders. Ascent’s investments have yielded powerful results generating more than $10 billion in enterprise value, which speaks to the firm’s deep sector knowledge, experience and networks. The Ascent investment team manages six venture funds with total commitments of more than $500 million, and is located in Boston, Mass. For more information, please visit www.ascentvp.com.
Nauta Capital is a pan-European Venture Capital firm investing in early-stage technology companies. Nauta has a presence in London, Barcelona and Boston. Main areas of interest include B2B Software propositions, disruptive Digital Media companies, and enabling technologies for Mobile and the Internet. Nauta has $300+ million under management and invests in Western Europe and the USA. Nauta has led investments in 30+ companies including Brandwatch, Fizzback, GreatCall, Basekit, Eyeview Digital, Scytl, Getapp, ChannelSight, BeMyEye, ForceManager, Incrowd, Privalia and Social Point. www.nautacapital.com
NXT Ventures was established for the purpose of discovering and enabling the next truly disruptive start-up companies. We focus on companies with potential to transfer and create cross-border synergies between the United States and Asia. www.nxtventures.com
Osage Venture Partners (OVP) invests in early stage, business-to-business (B2B) software companies on the East Coast from its offices just outside of Philadelphia, PA. With over $175 million under management, OVP seeks to invest in determined and creative entrepreneurs and provide them with the capital and support required to build high-growth, market-leading businesses. For more information, visit www.osagepartners.com.