• As easy as assembling LEGO, Landbot’s intuitive no-code communication automation solution already supports over 50,000 users to personalise client journeys, convert leads and capture data
  • The company is on a mission to create frictionless experiences for business and their customers, building technology that puts people-first and can be built by anyone,
  • The Spanish startups’ latest round was led by Swanlaab, alongside Nauta Capital, CDTI, Encomenda and Bankinter.

Barcelona, Spain. 20 January 2021 – Landbot has today announced it has raised a €6.5M Series A to scale its team and reach more customers around the world. The Landbot platform has turned bot building into a game of LEGO, enabling marketing, sales, and customer service teams of companies of all sizes to easily design and build automated conversations via its no-code solution. Customers can run and analyse digital communications with end-users via multiple communication channels like websites, WhatsApp or Facebook Messenger, in real-time.

The investment round has been led by the Spanish-Israeli Venture Capital firm Swanlaab, alongside Spanish national innovation agency CDTI, with previous investors Nauta Capital, Encomenda and Bankinter, completing the Series A. 

Unlike conventional chatbots that fail to connect and engage, Landbot can be built by anybody, regardless of technical knowledge. It uses a drag and drop solution to design an immersive web page experience filled with gifs and visual elements to capture the attention of the end user. The product can be integrated with marketing tools such as Mailchimp and Salesforce, databases such as Airtable and Google Drive, and communication platforms like Slack and WhatsApp.

One key use case for Landbot is providing its conversational interface to capture and process complex data, taking over the form builder market with its communication automation solution. Enhancing data exchange between company and customer, providing a frictionless experience. The service is available via a freemium and premium subscription.

The company is already supporting over 50,000 users, ranging from SMEs to specific teams and products within larger organisations. Notable customer names include Nestlé, MediaMarkt, CocaCola, Cepsa, PcComponentes and Prudential. Landbot is helping businesses in many different industries from marketing agencies to banking and finance, and ecommerce to education, among others.

The product started as an internal experiment to manage its own operations. Launched in 2015 the company first offered consumers a concierge service and pivoted in 2018 when it realised that its internal product could provide value to other companies. Its anti-AI chatbot solution caught investor attention and the company raised a $2.2M seed round that year to further develop the product.

According to a prediction made by research analyst *Forrester, digital customer service interactions will increase by 40 percent in 2021.

Jiaqi Pan, CEO and Co-Founder of Landbot, said, “Increasingly we’re seeing more people use chatbots to communicate with businesses, rather than call them. Speaking to your customer on the channels they use most is crucial and digital channels are winning. But building a bespoke AI solution is costly for most businesses where the precision rate for natural language processing (NLP) solutions remains below 60 percent, which is unacceptable for most business use cases and can have a negative effect on the customer’s experience. Our solutions means anyone can build an effective conversational workflow in minutes, without relying on AI engineers and huge amounts of data to train the AI system.”

“The past year has moved communication automation from nice-to-have to a must-have. Businesses have had to meet the challenge the past year placed on them where digitalisation is accelerating at an unprecedented level and they were not set up to manage the volume of digital communications in the pandemic. Since the Covid19 outbreak started we have tripled our monthly revenue as more people have actively searched for a solution that can quickly fix this problem.”

Landbot recently acquired India-based Morph.AI, a chat-based marketing automation tool to help convert social, website and ad traffic into leads. The acquisition will help Landbot further expand into the Asian market. To date 90% of its customers are international and 60 percent of its customers come from the US, UK and Germany. Since its seed round the recurrent revenues have increased 10x and the team has grown to 40 people.

The investment round will be used to double the Landbot team in 2021, hiring executive members across sales, marketing and engineering.

Juan Revuelta, General Partner of Swanlaab, commented, “The beauty of Landbot is in the drag and drop solution of the product. The simplicity is critical to making this product accessible to everyone across many different types of business. If you’re a small company you don’t have the luxury of time or money to solve issues in customer service, or run lavish marketing campaigns. Landbot helps all businesses to have truly frictionless conversations with customers and exchange the data they need to make smarter decisions and scale. The team has had a remarkable 2020, and we’re excited to support them in helping more businesses this year.”

Landbot customer and Founder at Conversational Design, a conversational marketing agency, Mattia Gnemmi, added, “With Landbot as our conversational platform, we can provide our customers with strategies that allow them to stay ahead of their competitors and convert more leads than they ever thought possible.”


About Landbot

Landbot enables any business to manage and automate conversations with their customers across their website, WhatsApp and Facebook Messenger. Enabling businesses to convert smarter, every time. Anyone can design, deploy and analyse conversations from the same place, sending the information across without a single line of code. To date the company has helped more than 50,000 users have better automated conversations with their customers.

Landbot was co-founded by CEO, Jiaqi Pan, Head of Customer, Cristobal Villar, and Head of Product, Fernando Guirao and has a team of 40. The company is based in Barcelona, Spain.

For more information go to https://landbot.io/

About Swanlaab

Swanlaab Venture Factory is a Spanish-Israeli Venture Capital fund manager based in Madrid and Tel-Aviv. Since 1992, the group has managed more than $640M through 7 funds, with a geographical focus of investment in Israel and Spain. Swanlaab invests in early-stage companies, mainly A-series, with a focus on product and a high degree of scalability, where technological differentiation has a relevant weight and with B2B business models. Historically, the group has made more than 130 investments, with more than 40 successful exits, of which 8 were IPOs, and currently has 45 companies in its portfolio. In addition to providing financial support to companies, Swanlaab accompanies its investments with operational support in their process of growth and international expansion. www.swanlaab.com

About Nauta Capital

Nauta  Capital is a  Pan-European Venture Capital firm investing in early-stage technology companies, with offices in London, Barcelona, and Munich. With over half a billion assets under management and a team of 24 people, Nauta Capital is one of Europe’s largest B2B focused VCs. As a sector-agnostic investor, Nauta’s main areas of interest include B2B SaaS solutions with strong network effects, vertically focused enterprise tech transforming large industries as well as those leveraging deep-tech applications to solve challenges faced by large enterprises. Nauta  has led investments in more than 50 companies including Brandwatch, HappySignals, Marfeel, Nextail, Emjoy, zenloop, Landbot, Holded, Onna, MishiPay, and Smart Protection.  Find out more at  www.nautacapital.com

About CDTI

CDTI is the body of the Spanish General State Administration that supports knowledge-based innovation; advising and offering public assistance for innovation through subsidies or partially reimbursable grants. The CDTI also internationalises R&D business projects, corporate innovation of Spanish companies and organisations, and manages the Spanish participation in international R&D organizations, such as Horizon 2020 and Eureka, and in the science and space industries. In addition, through the Innvierte Economia Sostenible initiative, it supports and facilitates the capitalization of technology companies. www.cdti.es