Valencia, 13 December 2021 – QueryLayer, the no-code privacy operations platform for digital enterprises, raised €2M in seed funding in a round led by Nauta Capital.
According to a 2019 Cisco Consumer Privacy study, 32% of digital customers can be considered `privacy actives´ as they see privacy as a core principle of the brands they have a relationship with while leading B2C ScaleUps are registering a year-on-year growth of 30% on customer privacy requests. As a result, privacy operations have become critical to building a company’s relationship with their customers.
QueryLayer helps businesses to become “Good Data Brands”, leveraging automated workflows and PrivacyUX to build customer loyalty based on the transparent use of personal data.
“Setting up consumer-centric privacy operations (like data rights) that comply with a growing number of worldwide data protection regulations is a challenging task for all digital businesses” says CEO Pádraig O’Leary
“Our clients, leading scaling brands, understand that privacy operations go beyond mere compliance, even beyond automation. They have to be embedded into products and customer journeys in order to improve customer acquisition, retention and overall loyalty.”
The QueryLayer platform provides the foundations for enterprise privacy operations by empowering privacy leaders to onboard cross-functional teams like customer success, product and engineering in order to build privacy-first customer experiences whilst also providing APIs and an engineering toolkit to connect existing privacy and security tools like data governance, discovery or PETs (Privacy Enhancing Technologies).
Co-Founder and Chief Product Officer, Krzysztof Szypillo says “I have been assisting Fortune500 companies around consumer-centric solutions for more than a decade. Despite a proliferation of privacy and security products, businesses still struggle with the orchestration of consumer centric privacy operations. Let’s take the example of Data Subject Requests under GDPR. In most of the cases, the right execution of the process still involves multiple stakeholders, as well as different technologies. By orchestrating these processes, QueryLayer saves hundreds of hours spent on communication and execution as well as optimises the usage of privacy and security tools”.
The company, which was founded last year in Valencia (Spain), has previously raised a pre-seed round from Seedcamp and Martin Henk, the co-founder of Pipedrive. During 2020, QueryLayer has built the platform working closely with Privacy and Security executives of several scale-ups and now plans to use their €2M seed round on product, sales and marketing.
Jordi Vinas, Nauta Capital’s Barcelona-based General Partner said: “From our first interaction with Pádraig and Krzysztof, we liked their vision of companies becoming Good Data Brands, and we wanted to support QueryLayer in their mission to empower people to exercise their data rights. We believe that QueryLayer is well-positioned to become a global leader in Data Privacy as they enable their clients to efficiently comply with regulations as well as generating higher customer trust.”
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At QueryLayer, we are supporting a new generation of data-driven businesses that offer the benefits of using personal data while ensuring the control and privacy of the individuals about whom it was collected. QueryLayer is the world’s first No-Code Privacy Platform for Good Data Brands. It supercharges modern privacy operations by providing the only complete end-to-end solution for managing complex privacy workflows across data stacks and multi-disciplinary teams. Find out more at www.QueryLayer.com
Nauta Capital is a Pan-European Venture Capital firm investing in early-stage technology companies, with offices in London, Barcelona and Berlin. With over half a billion assets under management and a team of 24 people, Nauta Capital is one of Europe’s largest B2B focused VCs. As a sector-agnostic investor, Nauta’s main areas of interest include B2B SaaS solutions with strong network effects, vertically focused enterprise tech transforming large industries as well as those leveraging deep-tech applications to solve challenges faced by large enterprises. Nauta has led investments in more than 50 companies including Brandwatch, HappySignals, Marfeel, Nextail, Emjoy, zenloop, Mercaux, Holded, Onna, MishiPay, and Smart Protection. Find out more at www.nautacapital.com