A Pricing Optimisation Platform helping retailers to achieve their business goals.

Founded in 2016, by Philip and Charles Huthwaite, BlackCurve is a Pricing Optimisation Platform, that blends the flexibility of a rules-based engine with the power of artificial intelligence. The platform helps retailers manage and optimise the price of every item they sell to achieve their business goals. Currently, BlackCurve’s pricing platform is making pricing decisions for more than 20 million product lines, for eCommerce companies across the world. This allows retailers to achieve profit margin growth and save both time and resources.



Business established: