A mobile reading technology that turns automatically any web into the best reading experience.
Founded in 2011, Marfeel is an ad tech platform that revolutionises the way publishers create, optimise and monetise mobile websites. It offers offers mobile reading technology to media groups, publishers and brands. As mobile traffic increases and surpasses desktop volumes, publishers are required to develop a multi-screen digital strategy that adapts to usage trends and stays ahead of the competition. Catering to publishers’ ever-changing needs, Marfeel developed a proprietary technology that analyzes publishers’ unique audience – user habits, behavior and usage patterns- and dynamically adjusts the mobile site layout, to address these, which results in maximizing readership levels, engagements, pageviews, loading time and ultimately- ad revenue. Marfeel’s UX technology is designed to automatically update mobile content, reflecting any changes taking place on the desktop site, so that content is consistent across all channels, eliminating any need of IT support. All updates are done via the cloud, making the maintenance of mobile sites simple, user-friendly, and cost-effective for publishers. Marfeel’s exclusive partnerships with over 20,000 global ad networks and exchanges, ensures top-paying ads from premium advertisers.