A marketing platform designed to help retailers offer superior product marketing to their vendors.
PromoteIQ is a Retail Media platform connecting brands with the world’s largest retailers and their active shoppers. Its technology platform and business services empowers global enterprise retailers in grocery, apparel, home improvement, consumer electronics, and other industries to offer premium marketing opportunities across the retail ecosystem. PromoteIQ makes it easy for advertisers to promote their brand and products to in-market shoppers, increasing customer lifetime value while creating strong returns on advertising investments. The platform features an auction for vendors to bid placement campaigns as well as tools to managing product placements and performance analytics. PromoteIQ was founded in 2012 in New York City and acquired by Microsoft in late 2019, becoming a division of Microsoft Advertising.