Helsinki, 29th October 2020 — AppFollow, the fully remote all-in-one app management company, has today announced it has raised a $5 million Series A round led by Nauta Capital, with existing investors Vendep Capital and RTP Global participating.
The announcement comes as the Helsinki-headquartered company not only kept on growing during the pandemic but also broke even in April 2020; with significant growth achieved across key markets after releasing a number of automation tools for customer support, product and marketing teams. Serving more than 70,000 companies globally — from small and medium-sized businesses to enterprise-level brands — AppFollow’s customers include McDonald’s, Disney, Expedia, PicsArt, Flo, Jam City, Discord, and many others.
AppFollow has been offering a full-suite of services for managing app data since it was founded in 2015. Its tools streamline aggregation and analysis of data needed for gaining tangible insights and growth opportunities in the highly-competitive world of apps and games.
“When you need to make product-wise decisions every day, you have to have enough data for that,” — comments the company’s CEO Anatoly Sharifulin. — “AppFollow helps teams understand sentiment, both for your users & competitor’s, figure out how your potential customers search for apps and use this knowledge to make your app more visible and, of course, follow on your KPIs like downloads and revenues to be sure that all is under control.”
“With AppFollow’s customer growth from SMBs to large enterprises, it’s clear there is a pressing need for solutions like AppFollow’s all-in-one platform. Moreover, the AppFollow team has shown a deep understanding of the problems they are solving which is evident by the company’s ability to not only grow during these difficult times but break even.” – Carles Ferrer
The company which employs 65 people across 9 countries from Far East to Ireland, all working remotely, will use the investment to strengthen its presence in the US and Europe, hire VP-level executives in Sales, Marketing and Success, and diversify their customer offering.
“We are extremely delighted to partner with Nauta Capital on this round. And having both of current investors and as well some of our customers to participate in the round proves that we are on the right direction to become the market standard for effective app management,” said Eugene Kruglov, the company’s co-founder and COO.
“Along with the new round, we’re very happy to announce a re-launch of our ‘Free Plan’ so more teams can experience AppFollow service to the fullest. As we continuously improve our platform productivity and scalability, we can now offer our customers more options than ever before and — for free. Moreover, we are going to continue expanding this plan in the future,” added Eugene.
Carles Ferrer, Nauta’s General Partner, who will be joining the AppFollow board said:
“With Smartphones and mobile apps becoming the number one touchpoint for online behaviour, companies across all industries and sizes are having to adapt their businesses to fit this “mobile world” rapidly. With AppFollow’s customer growth from SMBs to large enterprises, it’s clear there is a pressing need for solutions like AppFollow’s all-in-one platform. Moreover, the AppFollow team has shown a deep understanding of the problems they are solving which is evident by the company’s ability to not only grow during these difficult times but break even.”
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About AppFollow AppFollow is an app management service for aggregation and analysis of critical data from 5 major app stores. Its tools for review management and analytics, organic user acquisitions and monitoring helps apps and games companies get work done in a single place without constantly having to change focus and move between interfaces. AppFollow serves 70,000 companies worldwide, its clientele includes Disney, Expedia, PicsArt, Flo, Gett, Wargaming, Discord, and many others. AppFollow is developed by a fully remote team with HQ in Helsinki, Finland. Find out more at www.appfollow.io.
About Nauta Capital Nauta Capital is a Pan-European Venture Capital firm investing in early-stage technology companies, with offices in London, Barcelona, and Munich. With over half a billion assets under management and a team of 24 people, Nauta Capital is one of Europe’s largest B2B focused VCs. As a sector-agnostic investor, Nauta’s main areas of interest include B2B SaaS solutions with strong network effects, vertically focused enterprise tech transforming large industries as well as those leveraging deep-tech applications to solve challenges faced by large enterprises. Nauta has led investments in more than 50 companies including Brandwatch, HappySignals, Marfeel, Nextail, Emjoy, zenloop, Mercaux, Holded, Onna, MishiPay, and Smart Protection. Find out more at www.nautacapital.com.
About Vendep Capital Vendep Capital invests in early-stage SaaS and cloud companies in Finland, Nordics, and the Baltics. Vendep Capital has 40 million euros under management. The funds were raised from Finnish private and institutional investors such as Tesi and The Finnish Innovation Fund Sitra. Vendep has led investments in more than 20 companies including AlphaSense, Leadfeeder, Happeo, HappySignals, and AppFollow. For more information, visit www.vendep.com.
About RTP Global RTP Global is a venture capital firm focused on early-stage technology investments. It supports young companies from various industries with strategic know-how and a broad global network. RTP Global has invested in 90 companies founded in more than 10 countries across Europe, Asia and North America. Five early-stage investments became multi-billion public companies: Yandex, EPAM, Delivery Hero, RingCentral, and Datadog. RTP Global has offices in New York, London, Moscow and Bangalore. Find out more at www.rtp-global.com