• Loyal Guru provides the only customer data platform with loyalty capabilities built specifically for the retail sector.
• Delivers breakthrough solutions for 50 leading retail brands across the globe including Mango, Dia Group, Cencosud, and Spar.
• YoY growth has 2x every year since 2016
• Series A round led by Nauta Capital and supported by existing investors Greycroft
• Currently operates in 12 countries across Europe and the Americas

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Barcelona, March 3, 2022 – Loyal Guru, a B2B SaaS company that operates the world’s only customer data platform with integrated loyalty capabilities built specifically with retailers in mind, has secured €8 million in the Series A round from Nauta Capital. The company has experienced explosive growth since its launch in 2016 and has previously received funding from investors at Greycroft and THCap.

Loyal Guru provides a state-of-the-art cloud-based solution that disrupts the retail space with hyper-personalized, omnichannel loyalty and engagement solutions. Headquartered in Barcelona, Spain and with customers spanning 12 countries, Loyal Guru drives transformational change for customers including Mango, Dia Group, Cencosud, and Spar.

The latest round of investment will enable Loyal Guru to further its growth ambitions across Europe and the Americas and continue to develop its leading-edge solution.

Borja Sanfeliu, CEO and co-founder, Loyal Guru, comments: “We are delighted with this second round of investment, having bootstrapped the business until 2019. Our new partner, Nauta Capital, brings deep B2B SaaS expertise and a team that has worked across our core European market. They are extremely well aligned to our business, and their expertise and support will be vital as we continue to help retailers and grocers around the world boost their growth.”

Jordi Vinas, Partner at Nauta Capital, adds: “Loyal Guru has already demonstrated a strong track record of innovation and growth. The retail market is ripe for digital transformation, but lacking solutions specifically built with retailers in mind: we are confident that Loyal Guru is well placed to seize the opportunities on offer as it creates a unique, customer-centric approach to retail across all channels.”

Loyal Guru enables retailers to gather, cleanse, store, enrich and distribute customer data from all possible sources. It is the first platform purpose-built to accommodate the huge volume of data specific to the retail industry, data that stems from millions of customers, thousands of SKUs, and hundreds of product categories. Loyal Guru helps clients map their customers' engagement lifecycle, and build accurate, personalized profiles at individual customer level. This data activation process yields a whole host of use cases including audience management, offer personalization, omnichannel campaigns, retail analytics, and mobile experiences that allow retailers to offer their customers differentiated and compelling experiences.

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