• Unravel has raised a $7M Series A round led by Nauta, with participation from Active Partners, Slingshot Ventures, Olivier Bisserier and many other returning investors.
• This funding round will support further AI enhancements and drive expansion across Europe.
• The platform offers a curated travel experience, combining personalised discoveries and bookings together in one place.

Unravel, the AI-powered video commerce platform transforming travel discovery, has secured $7M in Series A funding. Nauta led the round, with participation from Active Partners, Slingshot Ventures (whose largest LP is Kees Koolen, ex-CEO & Chairman of Booking.com) and Olivier Bisserier (ex-CFO, Booking.com).

Also participating in the round are Antler, Nodes, Upscalers, Brook Bay Capital and The Players Fund (whose backers include sports icons Ben Stokes, KL Rahul and Jessica Ennis-Hill), many of which are returning investors in this round, reaffirming confidence in Unravel’s vision and growth.

The “TikTok of Travel”: turning creator content into travel bookings

Modern travelers don’t start with search, they start with video. From Instagram Reels to TikTok, inspiration comes from creators showcasing real experiences. Unravel makes these moments bookable and enjoyable using AI.

"The way people discover travel has changed. They don’t sift through endless search results—they get inspired by creators who are exploring the world and sharing their experiences. Unravel bridges that gap, turning creator-shot videos into seamless, AI-powered booking experiences," said Vijay Anand, CEO & Co-Founder of Unravel.

The platform partners with some of the world’s most influential travel creators, curating authentic, high-quality video content that sparks wanderlust at scale. Whether it’s a luxury overwater villa in the Maldives or a hidden street food market in Bangkok, Unravel transforms video discovery into frictionless transactions - right inside a bank’s app, an airline’s loyalty program, or a fintech marketplace.

“The rise of TikTok has had a massive influence on the way people experience content on mobile. That change has happened in parallel with banks, insurers and telcos adding travel to their list of perks or products offered to customers. Unravel has combined both of these market changes, with the addition of an AI booking assistant, to produce an incredibly popular white-label solution for customers looking to add new revenue streams. Now the team is looking to expand across Europe and all of us at Nauta are so excited to support that journey.” Carles Ferrer, General Partner at Nauta.

Powering banks, airlines and telcos to become travel retailers

Banks, airlines, telcos and insurers are racing to embed travel into their ecosystems, unlocking new revenue streams and boosting customer engagement. Unravel’s white-label platform enables them to launch creator-powered travel discovery and commerce in days rather than years.

The platform is already powering leading banks, insurers, and telecom operators across Asia and the Middle East, with active expansion into Europe and the UK. Customers have seen a 4x increase in daily active users and 10x increase in conversion on their applications.

Investor confidence: betting on the future of travel discovery

“As someone who has travelled throughout my life and my career, I’m well aware of the limitations of the discovery and booking process. By adding video and AI into that process, Unravel has created something which could be the future and presents a huge opportunity. I’m really excited to see how the company progresses on its journey!” KL Rahul, Indian cricket star and Unravel investor via The Players Fund.

“I’ve been advising the leadership team of Unravel for over a year now. I’ve seen their vision, their execution and I believe what they’re building is truly the future of travel. That’s why I’ve invested.” Olivier Bisserier, Former CFO, Booking.com.

Fueling growth: AI innovation & global expansion

With this investment, Unravel will enhance its AI capabilities to optimize video-commerce conversions and expand its London-based team, hiring top-tier talent in AI/ML, enterprise partnerships, and digital commerce. The company is actively recruiting from leading players in travel tech, banking, and AI-driven commerce to scale its impact globally.